The ambitious start-up Anyone.com asked us to develop and produce a commercial which accompanied their worldwide company launch. The goal was to highlight the business case - the problem of people not being able to own a house anymore - through human centred, emotional scenes that tease the viewer to go to the website and learn more about the concept.

We've came up with a screenplay that showcased the beauty of owning a house in the first part of the commercial. But that 'dream' cracks with a kick in the guts and the viewer is presented with the future reality of the housing crisis. 'The majority of people won't be able to own a house in 10 years'. But there's a solution when you join the anyone.com movement: "Anyone can own a house now".

Anyone's goal is to disrupt the worldwide housing market, which is why we delivered an English, Dutch, French, German and Spanish version. Existing in a 90s, 60s, 30s and 15s version and multiple social formats.