The Green & The Grey

HEINEKEN SERIES

CREDITS

In collaboration with HEINEKEN, we embarked on an innovative e-learning project aimed at educating their global workforce on the new Business Code of Conduct. Our mission was clear: to create a Netflix-style series - on a budget - that seamlessly integrated key themes from the Code into an engaging and informative format.

The result? An English-spoken, 8-episode mini-series shot in the dynamic setting of the Heineken HQ in Amsterdam. Featuring a diverse cast of over 15 actors, each episode is carefully crafted to deliver drama, tension, and comedy, making it not only educational but also enjoyable to watch.

With over 85,000 employees worldwide, spanning more than 35 languages, our goal was to ensure that every member of the HEINEKEN family gained a clear understanding of the Code's principles. Through our collaboration, we've created a learning experience that promises to change perspectives and guide behavior.

While we can't showcase the full videos on our portfolio for security reasons, we're happy to share a trailer upon request via email.

Join us on this journey of transformation through storytelling and education.

Client
Agency
Screenwriter
Director
D.O.P.
Editor
Producer

Dan.com

BRAND COMMERCIAL

In collaboration with HEINEKEN, we embarked on an innovative e-learning project aimed at educating their global workforce on the new Business Code of Conduct. Our mission was clear: to create a Netflix-style series - on a budget - that seamlessly integrated key themes from the Code into an engaging and informative format.

The result? An English-spoken, 8-episode mini-series shot in the dynamic setting of the Heineken HQ in Amsterdam. Featuring a diverse cast of over 15 actors, each episode is carefully crafted to deliver drama, tension, and comedy, making it not only educational but also enjoyable to watch.

With over 85,000 employees worldwide, spanning more than 35 languages, our goal was to ensure that every member of the HEINEKEN family gained a clear understanding of the Code's principles. Through our collaboration, we've created a learning experience that promises to change perspectives and guide behavior.

While we can't showcase the full videos on our portfolio for security reasons, we're happy to share a trailer upon request via email.

Join us on this journey of transformation through storytelling and education.

CREDITS

Client
The Heineken Company

Agency
Waves Video Agency

Screenwriter
Daniël Kok

Director
Ilia ten Böhmer

D.O.P.
Gerwin Polet

Editor
Ilia ten Böhmer

Producer
Nastassia Winge

"From conception to execution it was a very pleasant experience and we are so happy with the quality of the work! Waves is very professional, creative and efficient. I would definitely work again with them."

Begüm Nisli Maxwell

Business Conduct Counsel at The HEINEKEN Company

BEHIND THE SCENES